Craft beer enthusiasts and supporters gathered at “The Beer Bash” event on June 7, 2024, to witness the outcome of the Samuel Adams Brewing & Business Experienceship competition. The Experienceship, hosted by the Boston Beer Company, is part of the larger Brewing The American Dream philanthropic program. Crowns & Hops Brewing Co. was announced as the winner on June 13, 2024, earning the opportunity to receive mentorship from industry professionals.
Founded in 2016, Crowns & Hops Brewing Co. is a black-owned, female-owned, and veteran-owned brewery based in Inglewood, California. The brewery not only prides itself on producing high-quality beers but also on fostering conversations around race, culture, and identity. Winning the Samuel Adams Brewing & Business Experienceship competition marked a significant milestone for Crowns & Hops.
Beny Ashburn, co-founder of Crowns & Hops, expressed gratitude for the recognition and opportunity that came with winning the Experienceship. Ashburn emphasized that despite their experience, there is always room for learning and growth. Being mentored by professionals like Jim Koch and the Samuel Adams team allowed Crowns & Hops to gain valuable insights into business strategies, marketing innovations, and operational scalability.
Jim Koch, founder of Boston Beer Company, embodies the American dream of entrepreneurship and success. Leaving his consulting job to pursue his passion for craft beer, Koch’s journey towards building a successful brewery serves as an inspiration to aspiring entrepreneurs. The Experienceship program reflects Koch’s commitment to nurturing the entrepreneurial spirit and supporting the next generation of business leaders.
The Samuel Adams Brewing The American Dream program has played a crucial role in supporting small food and beverage businesses in America. With over $107 million in loans provided, coaching for thousands of entrepreneurs, and the creation of thousands of jobs, the program has made a significant impact on the industry. The Experienceship is just one component of this comprehensive initiative.
The Samuel Adams Brewing & Business Experienceship has had a profound impact on Crowns & Hops Brewing Co. by offering mentorship, guidance, and exposure to industry experts. The recognition and support received through the Experienceship will undoubtedly help Crowns & Hops continue to grow and innovate in the craft beer landscape. As a testament to the power of mentorship and collaboration, the partnership between Samuel Adams and Crowns & Hops sets a positive example for aspiring entrepreneurs and established businesses alike.