In a recent announcement, it was revealed that the cruise line formerly known as Hurtigruten Expeditions, now rebranded as HX, has appointed Gebhard Rainer as its new CEO. Rainer, who is currently serving as the CEO of Sandals Resorts International, will continue in his role at Sandals until June 30. This change in leadership marks a significant transition for HX as it seeks to establish itself as a standalone brand separate from Hurtigruten, focusing on expedition cruises.
With Rainer’s appointment, the existing leadership team at HX, under the guidance of executive chairman Adam Stewart, will take on additional responsibilities as they assess the company’s long-term needs. This move comes as HX looks to build an independent management team to drive the brand forward. Daniel Skjeldam, who previously held the position of CEO for both Hurtigruten Group and HX during the initial phases of the transition, will be transitioning to a new role as a board member of Hurtigruten Group starting July 15.
Rainer’s appointment as CEO of HX is seen as a critical step in the brand’s strategic plan. His wealth of leadership experience, understanding of the U.S. market, and track record of success at Sandals make him a valuable asset to HX. Skjeldam emphasized the importance of having a dedicated CEO for HX, especially as the brand enters its next phase of growth and development. Rainer’s previous role as Hyatt’s CFO further underscores his financial acumen and business expertise.
As HX embarks on this new chapter with Gebhard Rainer at the helm, the focus is on charting a course for growth and innovation in the expedition cruise industry. Rainer’s leadership will play a pivotal role in shaping the direction of HX, leveraging his insights and industry knowledge to propel the brand forward. With a dedicated CEO leading the way, HX is poised to unlock its full potential and establish itself as a frontrunner in the cruise market.
The appointment of Gebhard Rainer as CEO marks a significant milestone for HX as it charts a new course as a standalone brand. With a focus on strategic leadership, market insight, and industry expertise, Rainer’s appointment signals a new era of growth and opportunity for HX in the cruise industry.