When Veronica Garza, co-founder of Siete Foods, first met Eva Longoria, it wasn’t in a business setting but rather at a cheer camp. Longoria, known for her acting career and activism, has now joined Siete Foods as an investor and strategic advisor. This collaboration aims to build a billion-dollar food empire that celebrates Mexican-American culture and provides more accessibility to Mexican-American foods.
Veronica Garza and Eva Longoria share a common goal of uplifting the Latino community. Longoria, with her background in acting, directing, and philanthropy, sees the potential in Siete Foods as the fastest growing Hispanic food company in the United States. The Latino community represents a significant portion of the buying power in the country, and the partnership between Longoria and the Garza family aims to capitalize on this market.
Siete Foods is best known for its gluten-free tortillas, chips, and cookies that are inspired by Mexican-American flavors. Founded by a family of seven, the company has quickly grown to reach $500 million in retail sales with products available in over 37,000 stores. Longoria’s involvement with Siete Foods is rooted in her desire to celebrate her heritage and shine a light on Latino culture through culturally inspired foods.
A Commitment to Empowering Latino Businesses
Longoria’s partnership with Siete Foods goes beyond just an investment. She has a history of starting and investing in various companies, including Casa Del Sol tequila. Her foundation, focused on empowering Latinas through education and entrepreneurship, has received recognition and substantial funding for her work. Siete Foods, in line with Longoria’s values, has created The Juntos Fund to support Latino-owned businesses and promote entrepreneurship in Latino communities.
Building a Familial Relationship
As Longoria becomes more involved with Siete Foods, she is not just a cheerleader for the brand but a valued member of the team. Her business acumen and understanding of the market bring a new perspective to the company. With Longoria’s large social media following, she has the potential to amplify the brand’s message to a wider audience. The collaboration between Longoria and Siete Foods is rooted in a shared commitment to empowering the Latino community and celebrating Mexican-American culture through food.
The partnership between Eva Longoria and Siete Foods marks a significant step towards building a food empire that celebrates Latino culture and promotes accessibility to Mexican-American flavors. By combining Longoria’s influence and business expertise with Siete Foods’ commitment to quality and heritage-inspired products, the collaboration is poised to make a lasting impact on the food industry.