Norwegian Cruise Line Holdings (NCLH) is making significant waves in the luxury cruise market by reintegrating Jason Montague into its executive fold. This time, he is taking on the role of Chief Luxury Officer, a title that symbolizes the company’s commitment to elevate its high-end brands, namely Oceania Cruises and Regent Seven Seas Cruises. Montague’s return marks a strategic move as NCLH aims to enhance its offerings in the competitive luxury segment of the cruise industry.
Montague is set to officially step into his new role on February 17, taking command of both Regent Seven Seas and Oceania Cruises. His predecessor, Andrea DeMarco, who has expressed her intent to resign on March 4 to explore new ventures, leaves behind a solid foundation for Montague to build upon. DeMarco’s departure follows her courageous public disclosure of her breast cancer diagnosis, where she passionately advocated for preventive screenings among women, showcasing a commitment to social impact that resonates deeply within the community.
Montague’s deep-rooted history with NCLH has positioned him ideally for this leadership rebound. Having previously served as CEO and President of Regent until 2022, his industry expertise is invaluable. His roles have included President and COO for both brands under NCLH, underpinning his understanding of their operational intricacies.
The strategic direction for NCLH includes ambitious expansion and refurbishment endeavors. The company plans to construct five new ships, a move that signals confidence in the luxury market’s future. Oceania is set to launch three new ships by 2029, with the first arriving this coming July in the form of the Oceania Allura. This new vessel will symbolize the brand’s evolution, offering guests an opulent experience.
On the refurbishment front, notable upgrades are anticipated for the Oceania Marina in 2026 and the Oceania Riviera in 2027. Meanwhile, Regent will introduce two new vessels by 2029 and will rejuvenate the Seven Seas Mariner and Seven Seas Voyager in 2025 and 2026, respectively. Such investments reflect NCLH’s aspiration to strengthen its position in an evolving luxury market, appealing to affluent travelers seeking unique and exclusive experiences.
Paving the Way in the Luxury Sector
As Montague steps into his new role, CEO Harry Sommer has expressed heartfelt gratitude towards DeMarco for her decade-long dedication, particularly in laying the groundwork for Regent’s success. Montague’s extensive background positions him to not only uphold but also enhance the luxurious essence that these brands are known for.
His prior experience, which includes pivotal roles at Prestige Cruises International—an entity that laid the foundation for Oceania Cruises—makes him a pillar of stability during a transformative phase. As Montague embraces this new chapter, expectations are high for a reinvigorated luxury cruise experience that meets and exceeds the aspirations of discerning travelers.
Jason Montague’s return to NCLH heralds a promising period for the company’s upscale offerings, with strategic moves aimed at growth, enhancement, and a fortified presence in the luxury cruise industry.