The travel industry has seen a significant shift towards luxury all-inclusive resorts in recent years, especially after the pandemic. According to a report by JLL Research Hotels & Hospitality, there has been a surge in demand for stress-free and easy-to-plan vacations with a wellness component. This sudden increase in travelers seeking all-inclusive experiences has led to a transformation in the industry, with many resorts upgrading to offer high-end amenities and services.
The percentage of “upper upscale” and luxury resorts in the Dominican Republic has increased from 31% in 1990 to 47% in 2022. Similarly, in Mexico, more than half (55%) of all-inclusive resorts are now classified as upper upscale and luxury. These numbers indicate a growing preference among travelers for upscale all-inclusive experiences, with rates rapidly surpassing 2019 levels. Major hotel chains like Marriott and Hilton have also expanded into the sector, offering luxury all-inclusive options under familiar brands such as DoubleTree, Westin, and The Luxury Collection.
Resort operators have been focusing on enhancing the all-inclusive guest experience by offering grander suites, special privileges, and additional amenities. For example, guests at the Lopesan Costa Bávaro Resort Spa & Casino in the Dominican Republic can choose a “Unique” room with upgraded accommodations, a personal butler, and access to a private beach. This trend towards personalized and exclusive services is becoming increasingly popular, as travelers seek a luxurious and upscale vacation experience.
High-end resort brands like Club Med and Sandals have introduced exclusive guest benefit programs and butler services to cater to luxury travelers. Club Med offers “Exclusive Collection Spaces” in select resorts, providing additional perks like private transfers, in-suite breakfast, and access to exclusive areas. Sandals, known for its adults-only all-inclusive resorts in the Caribbean, offers butler service for its top-tier suites, where guests can enjoy personalized assistance with unpacking, reservations, and more. Luxury travelers, including honeymooners, are increasingly opting for these premium services to enhance their vacation experience.
In addition to premium accommodations and services, luxury all-inclusive resorts are also focusing on providing high-quality dining options and curated activities. Resorts like Rosewood Cape Kidnappers in New Zealand and Clayoquot Wilderness Lodge in British Columbia offer half-board dining options that include breakfast, dinner, and aperitifs. These resorts also provide guided activities such as wildlife spotting and swimming in glacial waters to create a unique and memorable experience for guests. As more travelers seek immersive and exclusive experiences, luxury all-inclusive resorts are adapting to meet these evolving preferences.
Overall, the rise of luxury all-inclusive resorts reflects a growing demand for upscale and personalized travel experiences. With an emphasis on high-end amenities, exclusive services, and unique activities, these resorts are attracting a new generation of luxury travelers looking for a stress-free and indulgent vacation. As the travel industry continues to evolve, the popularity of luxury all-inclusive resorts is expected to grow, offering an unparalleled level of comfort and sophistication for discerning travelers.