Founded by the dynamic duo of Jeremy and Josh Issakharian in 2018, Seven Teas is more than just a brand – it is a celebration of cultural diversity and the universal love for tea. Growing up in a family that combined Iranian, Jewish, and Texan influences, the brothers embarked on a backpacking journey around the world, where they discovered the profound significance of tea in different societies. This eye-opening experience led them to create Seven Teas, a brand that is a reflection of their global adventures and commitment to delivering quality and authenticity in every cup.
Seven Teas distinguishes itself by sourcing directly from organic tea farms, ensuring a commitment to environmental sustainability and fair labor practices. By establishing personal relationships with tea farmers, the company is able to oversee every step of the production process, from cultivation to harvesting and processing. Each tea leaf is hand-picked at the peak of freshness, guaranteeing only the finest quality leaves make it into their blends. This attention to detail sets Seven Teas apart in the crowded tea market, emphasizing craft quality and cultural authenticity.
The brand offers two distinct lines of teas – an original glass collection that pays tribute to the heritage of each tea blend, and a recently launched classics canned line that reimagines traditional American flavors in a low-calorie, low-sugar format. While the glass bottles cater to natural and specialty grocery stores, the canned beverages are designed to appeal to a wider audience, aligning with the growing demand for convenience and sustainability. The shift towards canned beverages has proven to be a successful move, expanding Seven Teas’ reach into the mainstream market without compromising its core values.
With a presence in 3,000 U.S. retailers, including Whole Foods, Seven Teas is on a path towards greater accessibility and market penetration. By implementing a strong retail strategy focused on merchandising and customer engagement, the brand aims to capture the attention of shoppers and differentiate itself in a competitive tea category. Leveraging licensing deals and a successful crowdfunding campaign, Seven Teas is poised for continuous growth and expansion, with ambitious revenue targets set for the coming years.
Despite the exhilaration of steering their own business, the brew brothers face significant financial pressures and risks associated with bootstrapping Seven Teas. Maintaining uncompromising standards of quality and integrity in their products is a priority that keeps them up at night, as they strive to deliver blends that they are proud to stand behind. Looking ahead, the burgeoning U.S. tea market presents immense opportunities for growth, driven by consumer demand for natural, healthier beverage alternatives. Seven Teas is confident in its ability to drive growth within the tea category and aims to achieve remarkable revenue milestones in the years to come.