Since its inception in 2007, the World Whiskies Awards (WWA) has cemented its reputation as one of the preeminent competitions in the world of spirits. The annual event showcases the nuanced and ever-evolving world of whiskies, and its panel of judges has a proven track record of influencing market trends. The WWA not only celebrates excellence but also acts as a barometer for whisky enthusiasts and industry professionals alike. For instance, the accolade of Best Single Malt awarded to Yamazaki 25 Year Old in 2012 catalyzed a significant surge in interest toward Japanese whiskies, demonstrating the WWA’s capacity to predict rising stars within the global whisky sphere.
As whisky continues to gain popularity in various markets, the recent award ceremony in Louisville specifically focused on American categories such as bourbon, rye, and Tennessee whiskey, making it highly relevant for aficionados concerned with US brands. This focus amplifies the international narratives around American whiskey production and consumption, especially as more consumers become discerning about their choices.
Among the numerous accolades announced, the title of “World’s Best Bourbon” caught the attention of many, with the coveted honor going to the 2024 release of Old Fitzgerald Very Very Special (VVS). This bourbon is not just another iteration in Heaven Hill’s robust lineup; it represents an ongoing journey steeped in tradition and craftsmanship. The VVS expression is a notable 13-year-old bourbon that is part of the esteemed Decanter Series. Notably, it is the third release under this series, which first graced shelves in 2018.
Old Fitzgerald itself has a storied history dating back to 1870. While its production has shifted through various distilleries, the brand’s current iteration reflects a renewed dedication to both quality and heritage, particularly following Heaven Hill’s acquisition of the Bernheim Distillery in 1999. Each bottle of this award-winning bourbon consists of barrels distilled in that same year, creating an intimate connection between its age, flavor profile, and the craftsmanship that has gone into its creation.
What sets Old Fitzgerald VVS apart from other bourbons is the intricate process leading to its bottling. After distillation in 1999, Heaven Hill’s experts determined that the bourbon should mature until just before its 14th birthday, totaling an impressive aging process of 13 years. The decision to store it in non-reactive vessels is particularly noteworthy—this ceases the aging process without compromising the bourbon’s rich flavor profile, revealing the meticulous care that Heaven Hill invests in its products.
Upon first glance, the tasting notes promise a rich and complex experience. The inviting aroma showcases a medley of baked orchard fruit, enriched with a hint of cinnamon—a perfect prelude to the depth awaiting on the palate. In tasting, the bourbon unfurls layers of leathery smoothness, candied plum, and smoldering cedar, creating an indulgent experience. Additionally, the lingering finish of pipe tobacco and barrel char contributes to the fulfilling mouthfeel that bourbon connoisseurs appreciate.
Old Fitzgerald’s unique recipes harness the benefits of a wheated mashbill: a precise combination of 68% corn, 20% wheat, and 12% malted barley. This approach to bourbon-making sets it apart in the competitive landscape. Fans of wheated bourbons often have esteemed brands like Pappy Van Winkle and WL Weller among their favorites, and as they seek new experiences, Old Fitzgerald’s venerated reputation only fortifies its standing.
However, such premium quality naturally comes at a price. The suggested retail price of the 2024 VVS release began at $230, but it’s now commanding over five times that on the secondary market. This scenario underscores the intersection of quality, scarcity, and desirability, cementing Old Fitzgerald as a notable contender in the luxury bourbon tier.
The World Whiskies Awards not only celebrate outstanding whiskies but also signify evolving trends in the spirits industry. The recognition of Old Fitzgerald VVS as the best bourbon serves as a testament to the sustained commitment of distillers and the eternal allure of quality whiskey. There’s no denying that both the WWA and bourbons like Old Fitzgerald will continue to captivate and inspire enthusiasts across the globe. As the whisky industry progresses, it will undoubtedly mirror the intricate tapestry formed by stories, trends, and the craft behind each bottle.