In the bustling metropolis of New York City, where luxury and prestige meet, Corinthia Hotels has boldly entered the North American market with its latest acquisition—the historic Surrey hotel. Originally built in 1926, this elegant establishment recently underwent extensive renovations to emerge as The Surrey, A Corinthia Hotel. The reopening in late October marks a pivotal moment not only for Corinthia Hotels but also for New York’s dynamic luxury hospitality landscape.
Simon Casson, the newly appointed CEO of Corinthia Hotels, recognizes the significance of establishing a presence in New York. Having transitioned from a fruitful career at Four Seasons Hotels and Resorts, Casson emphasized the immense brand value that comes with operating in such a prestigious locale. Despite being a relatively smaller entity in the hospitality sector, Corinthia aims to carve out a niche for itself, particularly with this newly refurbished jewel located on the Upper East Side. As the hotel begins a phased opening, with nearly half of its rooms operational, the anticipation surrounding its reception is palpable.
Since its inception in 1968, Corinthia Hotels has defined itself by blending the intimacy of boutique establishments with the stately charm associated with traditional luxury hotels. With eight properties across Europe, the Middle East, and Africa, the brand has steadily built a reputation for excellence. The Surrey, however, is more than just a new location; it represents a strategic move toward elevating Corinthia’s brand globally and expanding its reach. Casson has initiated an internal review process of existing properties to ensure that they align with Corinthia’s high standards of luxury and guest satisfaction.
Looking forward, Corinthia Hotels is poised for aggressive expansion. In the near term, the group plans to unveil a new hotel in Brussels while also preparing to open locations in Bucharest and Rome. Particularly ambitious projects are underway in Doha, Qatar, where a multifaceted development will include not just a hotel but also leisure facilities such as a golf course and a beach club. Moreover, discussions are in progress to establish partnerships in various vibrant markets, including Miami and Los Angeles.
The company envisions growing its portfolio to encompass 30 hotels and resorts within the next decade, bolstered by a strategy that harmonizes luxury with local authenticity. This represents a bold ambition for a brand that is still in the formative stages of attracting attention in the competitive North American hotel market.
The newly revamped Surrey features an impressive array of accommodations, including 70 guestrooms, 30 suites, and 14 private residences. The creative interiors reflect a dedication to artistry and comfort, with partnerships facilitating the presence of unique dining options like Casa Tua, a restaurant and members’ club that promises to cater to New York’s elite. Additionally, The Surrey Spa, in collaboration with the luxury French skincare brand Sisley Paris, offers a premium wellness experience.
Casson takes pride in describing the hotel’s transformation as a tribute to New York City, integrating local artistic influences throughout the venue. Guests can appreciate curated artworks by local talents and distinctive design elements inspired by the iconic surroundings of Central Park.
Positioned in a prime Upper East Side location at the intersection of East 76th Street and Madison Avenue, The Surrey embraces its luxury identity; entry-level rates hover around $1,200 per night, ensuring that the hotel captures an upscale clientele. Early indications show a promising response to the members’ only club, with a notable number of memberships already sold, suggesting an eagerness from the city’s affluent residents to engage with this lavish new space.
As The Surrey continues to establish its rhythm in New York, Corinthia Hotels embarks on an exciting journey that melds historical grandeur with contemporary luxury. The group’s vision to create a unique blend of hospitality promises not only to enrich the city’s luxurious offerings but also to set a benchmark for future developments. With strategic planning and a keen eye on quality, Corinthia Hotels is poised to make a lasting impact on the ever-evolving landscape of luxury accommodations.